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Fixing an Internal Linking Problem

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

A good meta description may help you to get more clicks

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.

Invest in Your Relationships with Reporters

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Why do you need a Freelance SEO Consultant To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency.

Authority flows through the links on your own website as well

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines will act rapidly to penalize sites that contain viruses or trojans." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query.

Fixing an Internal Linking Problem

Never sell yourself short and never assume anyone knows your business better than you. Create a list of your closest competitors. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key.

What to Do?

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Google is getting better everyyear at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other.
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